News

Picture of Joanna and Matt Johnsen serving at the restoration house

This Is the Purpose Behind the Roasted Purpose

Tonight, like every third Tuesday of the month, our team will pack up and head downtown St. Louis—not for a meeting or a pop-up—but to serve tacos, give hugs, and maybe, just maybe, help save a life. We call it Taco Tuesday, but it’s so much more than dinner. Together with our friends at Restoration House, we open the doors to anyone who needs a warm meal and a kind word. But we’re especially looking for the ones who are hardest to find—the kids slipping through the cracks, the ones hiding in plain sight. Because in our city, kids are...

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How Protein Coffee Supports Energy and Curbs Cravings—Without the Crash

For many of us, coffee is what we crave in the morning, the mid-afternoon pick-me-up, and—let’s be honest—a non-negotiable part of our daily rhythm. But here’s the thing:Not all coffee is created equal. Your average vanilla latte might taste like a treat, but it’s often packed with sugar and empty calories—leaving you dragging an hour later and reaching for snacks just to get through the morning. Let’s talk about why protein coffee—especially the kind we make here at The Roasted Purpose—is a feel-good upgrade for your daily brew. ☕️ What Is Protein Coffee? Our protein coffee is a clean, dairy-free,...

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Our 1:1 Nutritional Counseling: Personalized Support for Your Health Journey

For so many of us, coffee is more than just a daily ritual—it’s a moment of peace, a spark of energy, and a small step toward caring for ourselves. That’s why I started The Roasted Purpose—to help busy women nourish their bodies without the overwhelm. But I know firsthand that health is never one-size-fits-all. That’s why I’m beyond excited to announce something we’ve been working on behind the scenes: 1:1 Nutritional Counseling is officially here! Whether you’re just getting started on your wellness journey or you’ve been at it for years and need a reset, our new personalized nutrition program...

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Collagen Protein Coffee vs. Regular Coffee: Which Is Better for Women’s Energy and Hormones?

Coffee is a staple for many women—but not all coffee is created equal, especially when it comes to energy and hormones. Regular Coffee: The Pros & Cons Pros: Quick energy boost, rich in antioxidants Cons: Causes jitters, crashes, and can spike cortisol (the stress hormone). Most blends contain dairy, sugar, or artificial flavors that can disrupt hormones and digestion. Collagen Protein Coffee: The Upgrade Our blends combine organic coffee with 18g of grass-fed collagen protein, monk fruit, and a dairy-free cashew base. Here’s how it helps: Steady energy: Protein slows caffeine absorption, so you get calm, all-day focus—no crash. Gut-friendly: Collagen supports digestion and...

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