The Food That’s Hurting So Many Women (and They Don’t Even Know It)

This weekend, I met a teenager who reminded me exactly why I created The Purposeful Plate.

She’s young, active, bright—and bloated. Every time she eats, she’s doubled over with stomach pain. She’s tried going dairy-free before, but keeps falling back into old patterns… not because she lacks willpower, but because she’s not sure how to make the foods she loves without the ingredients that are hurting her.

And she’s not alone.

The Truth About Dairy Sensitivity

It’s estimated that 65–70% of the world’s population has some degree of lactose intolerance. (NIH) And it doesn’t always show up in obvious ways.

For many, symptoms look like:

• Constant bloating
• Gas or cramping after meals
• Brain fog or fatigue
• Skin breakouts
• Irregular digestion or urgency after eating

Here’s the catch: most people don’t even realize dairy is the root cause.
They just live with the discomfort. Or worse—believe it’s normal.

I know that pain.
I’ve lived that journey.
And it’s why I do what I do now.

Why I Wrote The Purposeful Plate

When I was deep in the fog of inflammation, fatigue, and gut issues, I worked with a nutritionist who helped me realize: dairy (along with gluten, sugar, corn, and peas) was quietly wreaking havoc on my health.

The problem? Every “healthy” recipe I found still used dairy as a base.
Or tasted like cardboard.

So I got to work.

I started creating recipes that were:

• 100% dairy-free
• Naturally gluten- and sugar-free
• Nourishing, protein-rich, and actually delicious
• Designed for busy women who want to feel better without sacrificing flavor

And that became The Purposeful Plate.

What’s Inside the Book

This isn’t just a cookbook—it’s a tool for healing.

Inside, you’ll find:
✔️ Breakfasts that keep you full and energized
✔️ Cookies dough, muffins, and treats made with clean ingredients
✔️ Smoothies, ice creams, and comfort foods—remade with purpose
✔️ All recipes are flour-free, dairy-free, and sugar-free
✔️ Plus: ways to use our collagen protein to boost your meals with ease

It’s for anyone who’s ever said, “I just want to feel normal again.”

You Don’t Have to Keep Struggling

If you’re tired of the bloat, the breakouts, or the bathroom drama—this might be your sign.

Your body isn’t broken. It’s just asking for a little less inflammation and a little more nourishment.

You can still enjoy your favorite foods.
You can still feed your family well.
You just need the right tools.

Order your copy of The Purposeful Plate here →
And give your body the freedom it’s been craving.

With purpose,
Joanna Johnsen
Founder, The Roasted Purpose