Home / Our Story

About Us

Hey there, it's Joanna and let me tell you, the journey to finding my perfect cup of coffee has been a wild ride.

For over a decade, I never touched the stuff. Can you believe it? But then, a friend introduced me to the magic of sitting down and sipping on a delicious cup of joe. Those hours of chatting and coffee became a precious part of my life that I will always treasure.

But here's the thing - as much as I loved my coffee, my unhealthy habits were starting to catch up with me. I was adding whipping cream and sugar to my coffee and slowly but surely, the weight was piling on.

I knew I needed to make a change, and you know me - I don't do anything small. So, I went from sugary, creamy coffee to the other end of the spectrum - black coffee. But it wasn't easy. I would pop a piece of Mentos gum in my mouth and pretend it was peppermint mocha. Desperate times call for desperate measures, right?

I started working with a nutritionist, and she turned me onto adding protein to my coffee - it was a game-changer. But, as life would have it, I'm not always at home with my trusty blender. When I would try to mix my coffee in the car or while traveling, let's just say things got messy. And don't even get me started on the time I went camping and my coffee tasted like dirt. I mean, come on, is it too much to ask for a good cup of coffee, even in the great outdoors?

So, I decided to take matters into my own hands and create an on-the-go protein coffee that I could enjoy no matter where I was. It wasn't just a solution to my coffee conundrum - it was a way to share my love and passion for helping others. 

The Roasted Purpose didn't just put an end to my coffee mishaps, but it also led us into collaboration with The Restoration House. Our joint effort is aimed at providing support to guide young ones away from the streets and towards a better path.